Dreaming of Ted…

A luxury brand is more than just an item, but an aspiration. What is it that makes you think twice about walking away from these pricey purchases? It was some months ago that I stumbled upon the above crystal bobble purse in a Ted Baker store in Canary Wharf. It was the glittering crystals on the clasp that caught my eye at first. I was drawn to the rich colour, and the smooth and shiny case. More than a little aesthetically pleased I walked away after noticing the hefty price tag attached- £75.

Some months later and the same purse is still playing on my mind. Why is it that this particular item has such a hold over me? If it was from River Island or any other high street shop I wouldn’t have thought about it twice. Although I don’t have the money to buy this purse right now, it is on my wish list and I can only imagine how much prettier my pennies will be in their new home with Ted.

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