I had never heard of the concept of being able to rent luxury items before I had seen Sex & The City the movie. At first this seems like the perfect solution for the young and cash-strapped. Instead of spending a month’s rent on a new Marc Jacobs, you can rent one for a fraction of the price. Not only is this an affordable solution but means that you can change your designer delight along with the seasons.
In the film it is Carrie’s assistant, Louise, (Jennifer Hudson) who rents her designer handbags from Bagborroworsteal.com and she is featured in scenes with both Chanel and Louis Vuitton. At the end of the film Carrie buys Louise her own Louis Vuitton Monogram Motard Firebird as a leaving present.
We can take this example as an accurate popular culture representation of society today. It is the 20 something, working classes with insufficient income to purchase high end products, in this case Louise and her designer handbags, who have the option of renting luxury to satisfy their hedonistic needs. It is Carrie, the 30 something, independent and successful writer who can not only afford to buy her own luxury accessories but can splurge over $5,000 on them for others.
Low income earners of mid social status can experience luxury for a limited time period with the help of sites like Bag Borrow or steal and mycelebritydress.com. These people (myself included) have the ‘feel like a celeb now’ option and can continue working towards their aspiration of one day having their own swanky apartment, successful career and most importantly, their Gucci handbag to represent all of this.
In the long term, renting luxury is definitely not a savvy investment. I guess that’s the price we pay for pleasure.
While shopping on Oxford street I decided to treat myself to a Tiffany necklace.
One of my work colleagues wears an Elsa Peretti pendant, a Tiffany collection designer. The necklace itself is plain and understated however this simple accessory brings an elegance to her outfits and indicates her sense of style and taste. My cousin also had recently started to wear a Tiffany necklace. This necklace was from the Return to Tiffany heart collection. She wears this as an everyday piece and, it gives her a sophisticated and elegant look whether she wears it with a pair of jeans and a t-shirt or a little black dress.
With both of these girls in mind, I diverted from my Christmas shopping and headed for Selfridges, with the desire to belong to this group of sophisticated and stylish girls.
It was not only the purchase of the necklace that was special but the experience of feeling important when I walked through the doors at Selfridges and heading for the Tiffany boutique inside. I was attended to from the moment I walked in and presented with several necklaces to try on. From the attentive sales assistant, to being handed the Tiffany blue box caressed with a beautiful red christmas ribbon, the whole experience of buying the necklace made me feel special and I couldn’t wait to put it on and show it to my friends. I wear it everyday and believe that although it is a simple and understated piece it symbolises my taste for quality, style and it was a well deserved treat.
All the sterling silver necklaces described above cost approximately £100. As a luxury brand, although Tiffany use a standard, not particularly expensive metal, silver, the brand adds value and you can expect with any Tiffany piece that it is a quality item that will last for years without tarnishing or being damaged and has a quality and style that does not go out of fashion, retaining it’s charm and appeal throughout the decades. When I think of Tiffany I think of a slice of New York, a special occasion and the best gift under the tree.